The brief
EMD Serono decided to hold their first ever virtual field training meeting for their US-wide sales force. The 350-strong audience were used to face to face events and sales teams are considered a challenge to engage virtually as they look forward to these twice-yearly events when they spend time learning from and socialising with other colleagues.
Timelines for the project were tight - 3 weeks in total from brief to execution!
The solution
A 3 day event which included a combination of live and pre-recorded presentations, sales aid training and engagement including a ‘Field’s Got Talent’ competition with live audience voting.
We also connected our audience with the leadership team via spoof logon videos and frequent Q&A sessions throughout.
Field Training Meeting
Coming Back Stronger
Had we simply gone with having our meeting facilitated internally, we would have lost our audience, we would have lost the ability to convey inspiration and urgency to our attendees and most importantly, we would have lost the ability to connect, which during this time, is more important than ever.
Kathy Large
MAVENCLAD Marketing Director
